Who are we?
Federation Einar has been perfecting the art of branding and frame manufacturing since 1993, starting in Hungary and branching out throughout Eastern Europe, Italy, Germany and the UK.
Einar UK Ltd is the most recent division in the Federation Einar empire, having started out in Harrogate in 2014.
Einar UK has grown from friendships and relationships that have been built over years of working together in the eyewear industry. Benny, Ron, Julia, Helen, Liam, Krista and Evelyn are all old friends from the Viva days
Slowly and surely, we have made our way in a very competitive UK market by sticking to the mindset we have had from day one … To Support the Independent Optician by offering unique, high-quality optical frames and sunglasses that give the best value and quality across the full spectrum of the consumer’s spend, and to provide the best customer service in the business.
In our opinion, and now the opinion of many UK practices, our product portfolio is great, and improving all the time with the input of our Designers, but you need so much more than that to be a success in this industry. We at Einar UK strive to offer you the best support, the kindest, most passionate staff, and an energy for our industry that sets us apart.

We hold stock in the UK and provide a next day service for most patient orders of our core and designer brands.
We will always support you with sell-through and will ensure that the valuable wall space you give to us provides one of the most profitable areas of your practice.
We would like to thank you for visiting our website, and more importantly, for being a partner with us on this journey to success. Please use our website frequently, continue to work with our brands, and take advantage of the great people we have here that will only be too happy to offer an arm of support and advice to you.
Meet the Team

Benny Angel
Director – Owner Einar Group
Ron Sokol
Director
Luis Duran
Sales Manager for UK and Ireland
Julia Bilsland
Finance Director
Helen McDonagh (Bennett)
Customer Service and Operations Manager
Evelyn Mitchell
Inventory ControllerOur mission
We believe that our sensible price point for high quality optical frames and sunglasses, gives you, the Opticians the opportunity to get a strong margin plus high sell through across the full spectrum of your customers aspirations and budget.
We want you to break the rules when pricing our product and due to our sensible price points, we believe that you can price up our brands four-fold and still have the best quality frames per price point in your practice with Einar brands.
Next day service for the majority of frames
Fast, efficient and friendly UK team with vast experience in the industry
